surelyyourenotserious.com
Maybe It’s Just Me

Okay, I need a sanity check here. First, watch this YouTube clip of a Heinz commercial currently running in the UK.

Do you get it? Mayo with a New York deli flavor. Mom is making the sandwiches with New York deli flavor, so Mom “appears” as a rough, tough, stereotypical New York butcher. Get it? Ha haaa… Clever-ish. And the kiss at the end comes off as slightly comical, with some shock value.

Enter my friends at the American Family Association. I’ve said it before and I’ll say it again. I respect what those guys do. I appreciate the work. I need someone else to keep an eye on things that I don’t have time or opportunity to watch. Without the AFA, I would not have known about Ford pumping money into “gay pride” parades and running explicit ads in “gay” magazines because, well, I don’t go to those parades nor do I read those magazines. I don’t have eyes or ears in the advertising market to let me know when someone’s putting money toward that kind of thing.

But there are times, when the folks at the AFA really puzzle me. Did anyone watch that commercial and jump to the conclusion that Heinz was promoting gay marriage? I could be wrong, but I don’t think gay marriage is even a hot button issue in Britain. It’s not legal and I haven’t heard anything about a push to legalize it.

You can read the AFA’s alert here.

Is it just me or is the AFA way off the mark on this one? I mean, seriously. Who looks at that and thinks, “Oh, that big, burly butcher with the New York accent must be the homosexual lover of that wimpy little Brit. And look! They have kids!” I can just imagine what that big, burly butcher would say if you told him that, but I can’t print it here because my blog is rated PG.

© Copyright 2004-2005, Light-Spark Design
Powered By WordPress